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Amanda Elias
PLANNING & STRATEGY
OLÁ, HELLO, HOLA!
I'm Amanda Elias, planner and strategist specialized in branding, storytelling and advertising.
I have 10 years of experience in advertising planning, content strategy and branding guidance. With passage in major agencies, serving brands of the most diverse categories, I am ready to help your business.
Brands I have worked with
99
Amazon
Arezzo
Claro
Dove
Dzarm
Itaú
Jequeti
MASP
Cia Hering
Itaú
FOX
Natura
NESTLÉ
Neutrogena
Playstation
Safra
Advertising agencies that I have worked at
BETC HAVAS
Talent Marcel
Publicis
Wunderman Thompson
Editora Globo
WMcCANN
Young
VML
Spark
CP + B
Neutrogena
CHALLENGE
In the dermatology category, how can you talk to the final target without sounding like "scientists"?
STRATEGY
In-depth research into the beauty category, to understand how to speak to the final target in a way that makes sense to them. Deep consumer research to understand their doubts, guesses and needs.
SOLUTION
A funny campaign that brings Manu Gavassi (a big brazilian influencer) answering the most frequent questions about dermatology under the slogan "Não é achismo, é ciência".
My role
Categoy analysis
Final target research
Data analysis
Advertising planning
Creative insight
99
CHALLENGE
In an increasingly dangerous world, 99 wants to offer greater protection to women - consumers and drivers.
STRATEGY
In-depth research on category issues. Research with the target, understanding their fears, needs and desires. Analysis of the role of women in society, its history and challenges.
SOLUTION
Creation of a safety network for drivers and app users, including woman groups, support and supervision points.
My role
history of feminism
Final consumer research
Endomarketing research
Data analysis
Creative solutions
My role
NATURA
Categoy Analysis
CHALLENGE
A brand loved by Brazilians, needs attention when choosing an influencer. How to select the right team for Natura?
STRATEGY
In-depth research on the beauty category and its influencers, analyzing the differences between celebrities, creators and other personalities.
SOLUTION
Selection of an assertive team for the brand´s needs
Final consumer research
Data analysis
Content planning
CHALLENGE
Changes, unpredictability, surprises! How to predict today's world to create more assertive strategies? Spark needed a trend study to be ready to serve its customers.
STRATEGY
In-depth research on world trends - from the most obvious to the most unpredictable. The analysis brings together the most varied categories, including fashion, food, lifestyle, technology, environment and locomotion.
SOLUTION
Creating a large trending report.
My role
Trending research
Data analysis
Trendind report
Análise de dados
Soluções criativas
SPARK - Trending report
CV resumé
// Education
2020 - Master in Contemporary Arts
Fundação Armando Álvares Penteado
2019 - Graphic Design especialization
Escola Panamericana de Arte e Design
2015 - Bacharelo´s degree in Advertising
Escola Superior de Propaganda e Marketing
2013- Erasmus in Advertising
Universidad Nebrija - Madrid, Espanha
amandaelosa@gmail.com
*55 13 997567232
Based in Porto, Portugal, with availability to travel to other cities and countries.
// Professional
2020 - today- Freelancer planning consultant
2019 - TALENT MARCEL
Planning Supervisor
2017- 2019- BETC HAVAS
Planning analyst
2017- EDITORA GLOBO
Planning analyst
2015 - 2016 - E/OU MRM
Planning assistance
2014- FABER-CASTELL
Marketing intern
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